As a Photographer, you work with something you are truly passionate about. With the introduction of image-based platforms like Instagram suddenly everyone has become a "professional" photographer using advanced filters to edit their images. It may have become easier to present your work as a photographer today but in order to make a living out of your passion people must be willing to pay for your services. Online, digital marketing, is more important than ever if you want to make it as a professional photographer. Having your own Instagram account and blog is just as important today as being good at taking photos. But how do you become good at generating leads when all you want to do is to deliver good photos to people? And how do you get new customers when more people consider themselves today "self-made" professionals and no longer in need of your services? Let's take a look!
Traditional Lead Generation
Lead generation once took place almost exclusively at trade shows where a visitor would fill out an information card and turn it into the sales team at the company booth. The sales team would then contact them in the follow-up. Now there are many more methods for obtaining leads thank to the internet. The internet has expanded the means of collecting lead generation. You can keep your company pipeline full by using outbound and inbound methods. Now you can advertise your photo training courses and workshops to people in the UK who really want them. You can showcase the photography courses you have and attract people who are already interested in finding such classes.
Modern Online Marketing
Make sure your business is seen online. You must keep your own social media a top priority as this is where you will get most of your leads from. Make sure to copyright your images! Insert your logo as an image stamp on all photos you upload to your social media accounts or to your website. Reach out to the local community and work together with wedding planners, journalists and more. Make sure your business is found in the local business directories. You can of course get a lead list from a subscription list that was generated by another company. This will give you a large number of leads that you can use, but not every lead will be interested or qualified. The trade-off that many companies have to settle for is the exact reason that using a third party can help generate more quality leads. Using a third-party company can give you a high number of quality leads so as to improve your company ROI. Overall you will see great increases in profits.
Find new customers - specialize in gambling images
We often think of professional photographing within the personal sphere of people's lives but how many wedding photographers can your town support? With the explosion of online websites and businesses, you can easily find new customers for your images by looking outside of the local community. The online industry is global. You can take photos in Canada or Vegas and sell them to a website in Australia. Make an inventory of your own hobbies and interests and reach out to websites within the same field. If you like sports perhaps you can start selling some professional images from sports events to online sites dealing with sports betting. If you like casinos, the online industry is enormous. Besides the casino operators themselves, there are hundreds of thousands of websites that are related to the gaming industry in one way or another. Good, quality websites like Truebluecasino can be a great new customer for your images of real land-based gaming or sports betting events but don't limit yourself to "real" images. These sites also buy images of big wins, of in-game events and more for articles like "how-to" play Blackjack and the like. They use unique images to illustrate different aspects of a game to give better instructions to players that want to improve their game. You can easily open some free accounts across some various casino sites they list and simply start to take some images as you navigate through the sites and learn the different games. When you play online you have access to free games that work exactly like the real money games and this is a great opportunity often overseen by many professionals.
As you can see, there are many modern ways to make it as a professional photographer today!